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As we all are aware, the USPS is changing mail every day. The old ways of sorting mail are quickly disappearing as technology takes over for the human aspects. In today’s environment, cameras have replaced the human eye with greater speed and efficiency.

What seemed proper address formatting in the past is no longer with new technology. Incorrectly formatted mail pieces can lead to problems when processing automation mail, especially flat size mail pieces. The use of mailing labels which contain both the return address and the delivery address can be causing a camera system to misdirect your mail. This is due to the close proximity of both addresses. In many cases the intended delivery information is a hand written address, or a hard to read font style, while the return address is very neatly imprinted or computer generated on the address label. When looking for a delivery address a camera system inspects the mail piece for a “readable” address. With the return address being more legible than the intended delivery address the camera system could possibly pick up the return address. This will cause the mail piece to be directed back to your firm rather than the intended delivery address.

United Mailing’s Quality Control procedures include inspection for these errors. However, QC verifications are unable to catch 100% of these errors. The Postal Service’s flat sorting equipment may also create the same error.

United Mailing highly recommends if you use a delivery address label on a mail piece it does NOT also contain the return address of your business within a close proximity. The correct format of a mail piece should have your return address in the upper left hand corner, clearly separating the return address from the intended delivery address.

These formatting errors can cause severe delay in delivery times, as well as wasted postage on misdirected mail pieces. Please consult your local USPS for addressing standards or you UMS Account Representative.